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11 Feb 2017
PR
Britain leaving the European Union.
The Trump presidency.
Legalized marijuana.
Leonardo DiCaprio getting his first Oscar.
The Chicago Cubs winning the World Series.

PR Agencies
2016 will go down as the Year of the Impossible, when previously unimaginable events became reality. Without powerful public relations efforts, none of these would have been possible. OK, except for DiCaprio …. I’m kidding! Hollywood award campaigns are bolstered by massive, expensive and time-consuming publicity efforts. The awards voters are susceptible to charm, argument, reason, star power and bias, just like everyone else. The Cubs, on the other hand, broke the curse on their own.

To be fair, not all the impossible campaigns of 2016 solely used PR. Many...